After the hype for the new Apple iPad created inevitable excitement, it seems that the iPad has not hit home with (at least a few) Generation Y consumers. Bruce Nussbaum states in a recent post that his Parson Design students did not take nicely to Apple's new device. Apparently, after hearing that there is no camera on the iPad, that it does not have phone capabilities, and that it is not set up to create and share pictures and movies with ease, the students discovered a possibly fatal flaw with the product. It was concluded that the iPad was essentially a larger iPhone screen that allowed for a lot of media CONSUMPTION but not a lot of media CREATION. As a fellow Gen Y-er, I understand the students' complaint... its not like I need a new device just to filter more media into my brain, I'd rather have a handier device that allows me to express myself to create my own media to share with the world. It's not serious enough for work and its not fun enough for play.
Did Apple miss the mark? Time to go to the nearest Apple store to find out!
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