Maybe the coolest music video ever created to date... Incorporating a design inspired by the man (Rube Goldeberg) known for over the top, unnecessarily excessive designs used to accomplish the simplest of tasks, OK Go's newest music video ("This Too Shall Pass") is phenomenal. Over 4 minutes of constant kinetic energy, meticulous timing, and extreme set-ups equals one hell of a ride. One shot (not edited) proves validity and a team sponsored by State Farm Insurance helps to relieve the abundant stress this project must have presented. This is a design at its most extravagant... utilized for the simplest and most mundane result. All-in-all, good fun.
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