Another Derek Sivers (creator of CD Baby) 3 minute presentation explains how movements become revolutions with a simple video. One guy starts the movement and looks ridiculous doing so UNTIL the first follower takes the chance to support him. Once there are two it is easier for others to join. Once it becomes cool to join the ridiculous guy, it seems ridiculous to NOT join... A revolution has been created. The key element in the design of a revolution is NOT necessarily the guy who starts it, but the guy who has the guts to join him first.
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