Monday, May 3, 2010

The coolest, most effective billboard I've seen

In the Netherlands, it is common for public service employees to be hassled and attacked by other citizens. I'm not entirely sure why, but apparently, its big issue. The Dutch government, therefore, created its on public service announcement billboard and essentially shames all who stand by and watch these events happen. Using a prerecorded, bluescreen-ed event in one corner of the billboard and mirror image of the street below the billboard that shows people watching the billboard and the event that takes place on it, passerbys are directly confronted for their inaction. It gives 4 tips for when they encounter a real event in the future... essentially, do something about it to help your public service employees! What a cool and interesting way to truly get people's attention on an extremely important matter!

check it:


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